In 2023, many of us made their first experiments with artificial intelligence in marketing to increase online visibility - that was fine.
But... in 2024, it will now become a mandatory task in order to remain competitive.

Actionism and trial and error will not lead to success - artificial intelligence must be integrated into high-performance processes and managed centrally across teams.

In this presentation, you will learn how you can increase your online visibility and conversion rates step-by-step in 2024 with strategic content marketing, systematic processes and the efficient use of specialized AI tools.

Ideal for anyone who wants to take their content marketing strategy to the next level and achieve more with the same resources.

Here's what you'll have learned after the webinar:

✔️ learn why AI usage is not only recommended, but essential for your competitive advantage in online content marketing in 2024
✔️ how AI supports you in all phases of the content process (not just creation) and how you can overcome productivity blocks as a result
✔️ learn how to get the most out of your AI content activities with the right background information and prompts

Target group:

- Content and online marketing managers who want to achieve more results with the same resources
- Marketing managers who want to learn about the possibilities of AI for higher content ROI
- C-level / managers who want to better understand the business case for content

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